Many business owners make the mistake of assuming that it’s not worth their time to invest in SEO because their website doesn’t get much traffic anyways. But, this is precisely the reason why you shouldinvest in SEO. If you don’t have much traffic now, it’s a good idea to invest in SEO so you can increase traffic and grow your business.
Business owners also use a small budget as an excuse for not doing SEO, but this is another reason that simply doesn’t make any sense. SEO has proven to be more cost-effective than other forms of marketing, so instead of wasting your limited budget on traditional marketing methods, allocate the majority of the resources you have to SEO.
So you see, there’s no reason why your website shouldn’t be implementing SEO strategies. Which strategies are right for you? Here are some of the best ways to do SEO if you have a small budget and don’t have much traffic:
In 2016, mobile officially became the primary device that consumers use to access the web. Google is well aware that most consumers use their mobile devices to browse the web, which is why the search engine now takes a site’s mobile-friendliness into consideration when ranking search results. This means if your website isn’t designed with the mobile user in mind, it will affect your ranking.
How can you make your website mobile-friendly? First, consider the load time. Mobile consumers are impatient—in fact, about three-quarters of them will leave a website if it hasn’t loaded within five seconds. You should also use a responsive web design, which means the website has the same URL and code regardless of whether the user is accessing it with a desktop, smartphone, or tablet. With a responsive web design, the website will adjust to whatever device the consumer is using to ensure they can access all of the features of the site. It’s a good idea to test your website using this free tool provided by Google to learn what you need to improve upon to make your site more mobile-friendly.
If you want to improve your ranking, you have to commit to creating content. The content that you post on your website has to be well-researched, informative, and fairly lengthy. You shouldn’t expect to see results if you’re only producing short blogs that don’t offer any new or interesting ideas.