DO KEYWORD RESEARCH
The first step to creating SEO content is making a list of keywords that you would like to target. How can you determine which keywords to target? Use the Google Keyword Planner. This tool is free—all you have to do is create a gmail account in order to gain access. Once you’ve logged into the keyword planner, choose the option that allows you to search for new keywords using a phrase, website, or category. On this page, enter a keyword that describes your business. For example, if you own an auto repair shop, you would enter “auto repair” in this box. Enter your landing page and geographic information and then click on “get ideas.”
You will be presented with a list of keywords that are related to the term “auto repair.” Sort through this list to find keywords that are relevant to your business and have low or medium competition. If you choose highly competitive keywords, it’s very unlikely that you will be able to rank high within the search results.
FIGURE OUT WHAT PEOPLE WANT TO KNOW
One of the most challenging aspects of creating SEO content is figuring out what you should be writing about. After you have created your list of keywords, think of “top 5…” or “how to…” topics you could write based around these keywords. For example, one of the keywords that came up for “auto repair” was “oil change.” You could easily incorporate this keyword into a blog on “top 5 reasons why your car needs an oil change.”