One of the first technical decisions you will have to make is whether to use HTTP or HTTPS for your website. Which should you choose? HTTPS. Google announced in 2014 that HTTPS would be used as a ranking signal, and although it does not weigh as heavily on your ranking as keywords or relevant content, it will affect where you end up in the search results. HTTPS is considered to be the more secure choice of the two, so this is especially important to Google if your website accepts payments.
You may be in a hurry to complete the website build, but one thing you should not overlook is the speed of the site. The faster your site is, the more likely customers are to stick around and continue browsing. We’ve all closed out of a website after becoming frustrated with how slow a page was loading, so don’t make the mistake of losing customers because of your speed. What does this have to do with SEO? Google has admitted that site speed is one of the factors they consider when ranking websites. If a search engine can’t crawl through your pages because of a slow site speed, this will affect how you rank.
But, let’s go back to the user experience on a slow website. Google wants pages that are relevant and useful to users to show up on the first page of search results. If a website doesn’t load quickly, the user doesn’t have a good experience, so Google will not want you on the first page of results. To please both Google and your potential customers, work with your developer to ensure your site speed will not negatively affect your SEO.
When building your website, keep in mind that Google constantly changes the rules of SEO. What works today may not work tomorrow, and you shouldn’t have to rebuild your website every time Google rolls out a new algorithm. Protect yourself by making sure your developer is creating a flexible website that can easily be edited to stay up-to-date with any changes that take place in the world of SEO.