There are a few different reasons why making your blog a part of your website is more beneficial to your ranking than allowing it to stand alone. The first reason has to do with backlinks. If another website backlinks to one of your blog posts, this backlink will help your entire website rank higher in search results. However, if your blog is on a separate website, the backlink would only affect the ranking of the blog website, not your company’s main site.
The blog content is also crucial to your company’s SEO strategy. A huge part of ranking within search results is identifying important keywords and incorporating them into your website’s content. Blogs are a great way to incorporate these keywords, so without a blog on your main website, you won’t have much of a chance to rank for your targeted keywords.
Google prefers websites that are rich in content and frequently publish new pages. Because of this, a blog that is updated on a regular basis can make your entire website more attractive to search engines. But, if you choose to host your blog on a separate website, your main website will remain static, which could negatively affect your ranking.